Unabashed consumerism was at its finest over the weekend as 247 million people hit the stores or logged on to the Internet to take advantage of Black Friday sales. Black Friday weekend sales were expected to top $59 billion according to the National Retail Federation and now that Cyber Monday is upon us, I’m curious if we’ll see more record setting shopping trips.
The National Retail Federation, in partnership with Shop.org, has published its Cyber Monday 2012 expectations. Highlights from the shopper survey include:
- More than 129 million shoppers are expected to shop online on Cyber Monday
- 85 percent of retailers surveyed are offering special Cyber Monday deals to meet this increased shopper demand
- More than 20 million Cyber Monday consumers will be using their mobile device to shop
- 16 million shoppers are expected to log on from work, with retailers expecting traffic spikes over lunch hour
“The momentum from a solid Black Friday weekend certainly looks like it will carry on into Cyber Monday,” said BIGinsight Consumer Insights Director, Pam Goodfellow. “Millions of shoppers will be visiting retailers’ websites from their smartphones, tablets, home computers and work computers to check out special Cyber Monday promotions and make the most of their holiday shopping budgets.” Source: National Retail Federation
Are you planning on taking advantage of any Cyber Monday deals today? If so, check out this great infographic on maximizing your shopping dollars.