The LEED Platinum certified Bardessono hotel in Yountville, Calif., hosted the first ever Eco-Driven with Toyota & Friends event. Representatives from Toyota, Aveda, Threads for Thought and yogitoes were on hand to discuss the idea that everyone can make greener choices and cultivate an eco-lifestyle.


In the coming weeks, I will be highlighting the sustainability programs in place at each of the participating companies. Additionally, I’ll share with you the story of how pro-skateboarder and eco-activist Bob Burnquist’s childhood in Sao Paolo, Brazil, led him to a greener lifestyle and what Border Grill owner and superstar chef Mary Sue Milliken has to say about sustainable seafood.


Although I’ve strived to make more eco-friendly choices with my shopping dollars over the years, attending this week’s event has not only made me think about how I can make even better decisions but also how I can further spread the “Go Green” message. Educating the masses about the myriad benefits of living an eco-friendly lifestyle is one of the most important messages that businesses and consumers can deliver.


One of the main themes of the week was that all consumers can make eco-friendlier choices, from personal care products to clothing, automotive to fitness and beyond. However, it isn’t always obvious how to make greener choices and this is where the educational aspect comes in.


In what ways do you help spread the go green message to friends and families?


Related go green story on MNN: The seven stones of simpler living


Eco-Driven with Toyota & Friends
Message of the week from the Eco-Driven with Toyota & Friends conference: Everyone can make greener choices. Attending this event has made me realize I can make