EcoAds, a new program from EcoMedia-CBS, adds an environmental twist to traditional advertising. EcoAds works with cities across the nation to donate a portion of ad sales to local, environmentally focused projects. When an advertiser signs on with EcoAds to produce a television commercial, radio spot, online advertising or a billboard, some of the advertising dollars are funneled directly into community projects.
Just last week a ribbon cutting ceremony was held at San Francisco’s Telegraph Hill Community Center thanks to an EcoAd grant. The community center, home to a day care center, senior programs, gymnasium, greenhouse and gardens, now generates clean energy onsite via a 28 kilowatt/hour rooftop solar photovoltaic system. This system was funded in part by a SunPower Corp.-purchased EcoAd.
Nestor Fernandez, executive director of the Telegraph Hill Community Center, commented on the benefits of the grant program:
“The grant that was made possible by the EcoAd program with EcoMedia-CBS was critical in allowing the rooftop solar installation on our Telegraph Hill Center to be completed. By significantly reducing our energy costs, and demonstrating the power of renewable energy to the residents of San Francisco who benefit from our facility, this project will have a tremendous and lasting impact on this community.”
EcoAds is also working with several other companies including Chevrolet. The Chevrolet EcoAd will fund a project at Randol Mill Park in Arlington, Texas. Avidia Bank’s advertising dollars will help with a solar installation at Floral Street Elementary School in Shrewsbury, Mass. An EcoAd from the International Brotherhood of Electrical Workers Local 103 is funding an energy efficiency project at the Putnam Avenue Housing Project in Cambridge, Mass.
For more information on the new advertising model, visit the EcoAds website.
Photo: Kristina Haddad