If you’re in Park City, Utah, for the Sundance Film Festival, stay warm and know that this blogger is jealous. While there are sure to be dozens of fabulous films featured during the event, one film in the U.S. documentary competition has caught my eye — "Hot Coffee," a film by Susan Saladoff that examines waning consumer protections against fraudulent products.
In this video, Saladoff explains that the McDonald’s hot coffee lawsuit that led to $1 million award came with a hefty PR campaign to convince the public that the lawsuit was ludicrous. I know that it worked on me — I don’t drink coffee, but even I know that it's hot, and I thought the lawsuit was silly after reading about it. This is just on example of how consumer protections are being forgotten in favor of companies that make defective products.
Check out Saladoff’s video and head over to the Hot Coffee blog for more buzz from Sundance.