Prescription drug abuse is a serious issue in the United States and now one retailer that is popular among tweens and teens is facing criticism for a new line of shot glasses and other gag gifts that glorify the use of prescription drugs. Urban Outfitters sells the new product line, which includes items like a Syringe Shot Shooter and a Boozemin Flask, both in its stores and online.
The description on the Boozemin Flask reads, “Fill that liquid poison prescription!” The flask looks as though it has been wrapped with a prescription label and the Rx symbol is prominently displayed. There’s no mistaking that this product is designed to mimic a prescription.
These products are supposed to be gag gifts, but in my opinion, prescription drug abuse is no laughing matter. According to the CDC:
- 100 people die from drug overdoses everyday in the United States.
- Drug overdose death rates have more than tripled since 1990.
- In 2008, prescription painkillers were responsible for more overdose deaths than cocaine and heroin combined.
- In 2010, more than 12 million people used prescription painkillers nonmedically.
This time, I think Urban Outfitters crossed the line from edgy to distasteful, so I wholeheartedly support The Partnership at Drugfree.org’s campaign urging Urban Outfitters to pull these items from its shelves.
What do you think, are these edgy gag gifts or an inappropriate product line?