That plastic bottle of water you picked up yesterday because you forgot your reusable container might end up in your next pair of Levi’s denim jeans. The iconic denimwear company announced a new line of clothing, the Waste


The new Waste


“With this collection, we’re doing our own small part by taking waste and making something new from it,” said James Curleigh, global president of the Levi’s brand. “We don’t just want to reduce our impact on the environment, we want to leave it better than we found it. We are committed to making products in ways that are good for people and better for our planet.”  Source: Levi’s


The men’s Waste


Women’s Waste


Photo: Levi's

Levi's announces WasteLess denim
Levi's new denim line, WasteLess Denim, is made, in part, out of post-consumer recycled waste.