The Sustainable Brands 2010 (SB 2010) conference kicks off on June 7 at the Monterey Conference Center in California. This four-day event will draw leaders from some of the world’s most prominent businesses including The Coca-Cola Company, Clorox, Dell Computers, Ford Motor Company, Nike, and Walmart.

This conference isn’t just designed for sustainability executives at large multi-national corporations, small business owners, start-ups, and NGOs will also be represented at SB 2010. The event allows some of the most brilliant business minds in the world to get together to discuss their corporate social responsibility and sustainability programs, the importance of transparency and how it relates to brand strategy, and communicating these programs to their customers.

As much as I’d love to attend the event, a trip to Monterey doesn’t work into my schedule at this time but I will be attending via a virtual pass. I’m looking forward to many of the workshops and breakout sessions but a few have me particularly excited including Kids and Parents: Why the Long-term Market for Sustainable Goods is Stable. Tom Feegel, founder and principal of GreenMyParents and Jordan Howard, filmmaker of GreenMyParents, will be hosting this discussion.

As a parent that focuses on the sustainability of the products I choose to bring into my house as well as the mom of two kids that are growing up to be eco-conscious consumers, I’m intrigued by how business owners perceive us with regards to their sustainable goods. I think that parents are definitely an important market to consider because we are raising tomorrow’s consumers.

Another topic that has piqued my interest is Innovations in Supply: Restoring Places and Faces to the Global Value Chain. As companies are being to master their own CSR initiatives, they are looking at their supply chains. Companies like P&G, Walmart, Ford Motor Company, and Kaiser Permanente are either examining the carbon footprint of their supply chain or are using already gathered data to influence their purchasing decisions. On Wednesday, John Viera, director of Ford Motor Company, will be discussing the automakers journey towards a more sustainable business model.

Thursday afternoon, Steve Glenn, CEO of Living Homes will be discussing how we can do more with less. The houses made by Living Homes are gorgeous, sustainable, and award winning. In 2006, a zero energy, zero water, zero waste, zero carbon, and zero emissions Living Home was awarded LEED for Homes Platinum certification. This was the first platinum certification awarded by the then new LEED for Homes program. Living Homes has gone on to receive recognition by the American Institute of Architects COTE, Green Builder Magazine, and Faith2Green for its sustainable residences.

These are just a few examples of the workshops and companies that will be in attendance at SB 2010. Over 700 companies from around the world have already confirmed their attendance and the four-day conference will no doubt inspire new ideas that can help businesses, both large and small, embrace the importance of sustainability.

Photo: Sustainable Life Media

Sustainability is the focus of SB 2010
Leaders from some of the world's most prominent businesses will gather in Monterey, California next month to focus on green business practices at the Sustainabl