The Coachella Valley Music and Arts Festival is known for delivering some of the best live performances in the world. This year, the festival featured something that had never been seen before, a digital hologram of deceased rap superstar Tupac. I admit that I had a thing for Tupac’s music back in the 1990s and so I watched the YouTube video of his holographic performance with absolute awe. I was in awe of the fact that I was seeing Tupac performing alongside Snoop Dogg once again but I was also in awe of the technology.
Digital Domain is the company responsible for the Tupac hologram and although I hadn’t heard of the company prior to reading up on the Coachella performance, I’d certainly seen their work before. Founded by superstar director James Cameron, Digital Domain is behind so many of the special effects we see on the big screen today. Transformers rapidly changing into cars on the freeway - yes that was Digital Domain. A reverse-aging Brad Pitt in Benjamin Button was also one of Digital Domain’s projects.
In this video, we get a glimpse behind the scenes of Digital Domain and how the company has played a major role in the way digital entertainment has progressed over the past two decades.