I grew up watching Bill Cosby Pudding Pop commercials – the iconic comedian was the perfect face for Kraft’s Jell-O line. Then at some point the kid-centric commercials went by the wayside and Kraft started marketing its products to adults. As would be expected, sales have dipped. Fast Company reports that last year, sales of Kraft pudding and gelatin products dropped 19 percent. However, the company is betting on a new kid-centric advertising campaign to turn thing around, but will it work?

What do you think of the Jell-O’s new advertisement?

via [Fast Company]