For people wondering ‘is Dell eco-friendly,’ the company can point to a long list of accomplishments in reducing its carbon footprint.
Most recently, the company topped the Newsweek Green Rankings 2010.
To come up with the green rankings, Newsweek evaluates the 500 largest publicly traded U.S. companies and gives each one a ‘Green Score’ comprised of three parts: the Environmental Impact Score (EIS), the Green Policies Score (GPS) and the Reputation Survey Score (RSS).
How well did Dell do? The company scored a 100.
According to Dell, the company received the recognition because of its ability to build sustainability into its supply chain.
For example, Dell cut back its packaging by 18.2 million pounds over a year period, and has achieved 94 percent of its goal to increase recycled content in packaging by 40 percent by 2012. Those changes were the result of a new program implemented in 2008.
Other highlights of Dell’s eco-friendly record include the collection of 484 million pounds of computer equipment since 2006, offering free recycling of PCs, banning the export of electronic waste and creating computers made from bamboo as an alternative to plastic.
The company has also completed more than 170 energy efficiency projects in its facilities since 2006, preventing 21,000 metric tons of greenhouse gas emissions.
Dell reduces its greenhouse gas emissions by maximizing its operations and energy.
Its headquarters in Round Rock, Texas, along with seven other facilities in the U.S. and Europe are 100-percent powered with purchased renewable electricity.
Its global electricity is 25-percent sourced from renewable energy like wind power or solar power.
As a whole, Dell aims to reduce its operational greenhouse gas emissions by 40 percent before 2015 by reducing diesel-powered back-up generators and on-site fuel consumption among other activities.
In answering the question ‘is Dell eco-friendly,’ one would have to discuss the company’s use of bamboo in its packaging.
According to the company’s 2010 corporate sustainability report, Dell extended the use of bamboo packaging to include its latest tablet device, the Streak, and a number of Inspiron laptops.
Bamboo is gaining more and more popularity as a sustainable packaging alternative because of its relatively small environmental impact.
Bamboo trees can be harvested in about five years after they’ve been planted.
That’s much faster than the decades required for hardwoods to grow to maturity. In addition, bamboo plants regenerate quickly after a harvest.
Dell introduced bamboo into its packaging portfolio in November of 2009.
The company has used it as an alternative to molded paper pulp, foams and corrugated cardboard.
The first Dell products to be packaged in bamboo were the Inspiron Mini 10 and the 10v notebooks.
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