Buried within the saltine-centric article, I caught an interesting tidbit mentioning another Nabisco — the cookie 'n' cracker division of Kraft Foods — campaign. Starting this week, Nabisco began using the Triscuit of all things as a vehicle to inform consumers about the joys of home farming. Yes, Triscuits and home farming. As part of the Home Farming campaign, four million boxes of Triscuits will come with packets of dill and basil seeds so that cracker-munchers can start their very own home herb gardens.
In addition to the seeds-in-a-cracker-box deal, Nabisco is encouraging Triscuit eaters to spend some QT on the Triscuit Home Farming website, where they can track the burgeoning home and community-based farming movement via an interactive map, read explicit details on how to grow vegetables at home, check out a comprehensive crop guide, chat with other cracker-munching home farmers in a community forums section, and get video advice from Paul James, the Home Farming resident expert.
The last place I’d go for gardening advice is a website advertised on the back of a snack cracker box, but the Home Farming website is quite easy to follow and informative. Now all that’s needed is a sister website that discusses home cheese-making and we’re really cookin’. What do you think of the Triscuit Home Farming campaign? Do you think it’s a welcome, albeit unlikely, move from Kraft or do you find the cracker-to-backyard-farming connection hard to, um, digest?
Via [The New York Times]