If you’re a regular reader of this blog, you’ve probably gathered that “natural” cleaning products aren’t exactly a novel idea. There are, thankfully, various options for disconcerting eco-housekeepers to choose from, ranging from boutique-y brands like method and Mrs. Meyers to newer, name brand product lines like Clorox Greenworks to the graybeard of the eco-friendly cleaning product scene, Seventh Generation.

But watch out, a formidable contender has entered the fray: Martha Stewart Clean, a complete line of green cleaning and laundering products has hit Home Depot and will be available at other retailers later this year. The line is also available through Amazon.com.

This is fabulous news not only for those who worship at the altar of Martha but for the eco-friendly cleaning product biz in general … hopefully a marquee name like Martha Stewart will alert folks to the importance of using Mother Nature-approved household cleaning products.

Martha Stewart Clean consists of 10 products: Dish Soap, Dishwasher Detergent, Laundry Detergent, Fabric Softener, All Purpose Cleaner, Glass & Mirror Cleaner, Carpet Stain Remover, Wood Floor Cleaner, Bathroom Cleaner, and Toilet Bowl Cleaner. Most of the products are in the $3.99 to $7.99 range except for the jumbo-sized Laundry Detergent that retails for $17.99 and the Fabric Softener that retails for $11.99.

Each product in the Design for the Environment-certified line contains 99 percent plus natural plant- and mineral-based ingredients — no questionable chems or faux fragrances and colors — and are cruelty-free. The HDPE packaging is also recyclable.

I’ve yet to try out of any Martha Stewart Clean products for myself ... but will soon. If you have, I’d love to hear your thoughts on how they performed. And a post about Ms. Martha would not be complete without me pushing the truly indispensable Martha Stewart’s Homekeeping Handbook, a domestic bible filled with all sorts of inexpensive, DIY tips and tidbits. I’d go as far to call it her masterpiece … check it out. 

Photos: Martha Stewart Omnimedia

Matt Hickman ( @mattyhick ) writes about design, architecture and the intersection between the natural world and the built environment.

Martha Stewart comes Clean
Move over Mrs. Meyers ... Martha Stewart's extensive line of natural cleaning and laundering products, Martha Stewart Clean, hits Home Depot stores.