Wondering what ever happened to Method’s scheme to transform marine litter collected from the Great Pacific Garbage Patch into laundry detergent bottles? Well, Adam Lowry’s San Francisco-based green cleaning and personal care powerhouse is still at it, but there appears to have been a slight change in plans.
Instead of releasing detergent bottles made from 25 percent plastic taken from the gnarliest gyre of them all (just don't call it a "patch" as "soup" is apparently a more fitting descriptor), Method will now be debuting a biodegradable 2-in-1 dish and hand cleaner housed in a bottle made from plastic debris collected on the beaches of Kahuku’s James Campbell Wildlife Refuge in Oahu by Method employees alongside volunteers from Sustainable Coastlines Hawaii and the Kokua Hawai’i Foundation.
Like other Method bottles, the special edition "Sea Minerals"-scented soap will be made entirely from post-consumer recycled plastic. In this case, 10 percent of it was plucked from trash-strewn Hawaiian beaches by Method and the aforementioned volunteer organizations. The ultimate goal of the scheme isn't just about putting a teeny-tiny dent in the Great Pacific Garbage Patch, but to, in Lowry's words, "raise awareness that the real solution to plastic pollution lies in reusing and recycling the plastic that's already on the planet."
According to Wired, 3,000 pounds of marine litter was collected last month — National Oceans Month, by the way — in order to create the new sea urchin-inspired soap bottle which will officially launch in November. When released, the soap's packaging will be the first in the world to be made from a blend of PCR (post-consumer resin) plastic and ocean plastic. As mentioned previously, Method teamed up with Los Angeles-based Envision Plastics for this recycled plastic packaging game-changer.