Normally, I wouldn't promote a dish detergent that doesn't fit snugly under the “natural” banner, but the folks at Dawn have something pretty cool going on:

Turns out, the company (owned by Procter & Gamble) has long been involved in rehabilitating distressed wildlife affected by oil spills. The “tough on grease” dish detergent, commonly found at kitchen sinks across America, is used by animal rescue and rehabilitation teams to help gently remove oil from feathers, fur, and skin of oil-soaked critters.

As part of the Minnie Driver-headed Everyday Wildlife Champions campaign, consumers who use Dawn can help rescue/rehab efforts directly. Next time you’re at the store, look for a special-edition bottle of Dawn (it'll have a cute animal image on the bottle). Take it home and head to the donation activation page at the Dawn website. Once you plug in the special code on the bottle, $1 dollar will be donated to wildlife groups like the Marine Mammal Center and the International Bird Rescue Research Center.

Dawn’s goal is to raise $500,000. So far, a little over 20 grand has been donated. Got a big nasty pile of dirty dishes stacking up? Give your preferred eco-friendly brand a rest and seek out a bottle of special-edition Dawn this time around. If I can’t convince you, the adorable animals (especially the baby otter) in the above commercial probably will.

Read more about Procter & Gamble: Procter & Gamble and the environment

Matt Hickman ( @mattyhick ) writes about design, architecture and the intersection between the natural world and the built environment.