Making Products Better

Demand for "green" products continues to grow, and many companies today make claims about the responsibility of their products. But being responsible is more than a marketing slogan or green-colored packaging. It's a 360-degree focus on making green choices and doing what's right for future generations.

Here are some ways SC Johnson is continuously improving its products, and other companies can too.

Selecting ingredients carefully

SC Johnson scientists use an
internally developed environmental
classification system, called GreenlistTM, to select better ingredient options and continually improve products and packaging.

Offering refills
to reduce

SC Johnson launched a lineup of
concentrated cleaner refills from
popular brands like Windex® and Scrubbing Bubbles®, helping consumers reuse spray bottles rather than sending them to landfills.


Manufacturing responsibly

SC Johnson's new
wind turbines at its
largest global manufacturing
facility mean the facility can
now generate 100% of its
electrical energy onsite.

Encouraging recycling

SC Johnson's
2012 Green Choices
Recycling Challenge
engaged 50 communities, one in each
U.S. state, in a competition to
increase their recycling participation.
The winner will be announced soon!



Since 2000, SC Johnson
has cut manufacturing
air emissions, water
effluents and solid
waste by 57%. It also has goals to
cut packaging overall and increase
post-consumer-recycled content.

Being transparent
about what's

Ingredient lists
for SC Johnson's
North American products, as well as
definitions, FAQs and more, are offered
on the website for consumers.


Doing what's good for the earth is good for business, too:

of Americans now buy green products.*
of people think a manufacturer that reduces the environmental impact of its production processes and products is making a smart business decision.*
of people say they feel good when they take steps to help the environment.*

* According to The Environment: Public Attitudes and Individual Behavior: A Twenty-Year Evolution from GfK Roper and SC Johnson.

SC Johnson is a family-owned and -managed business that markets such well-known brands as Glade®, Kiwi®, OFF!®, Pledge®, Raid®, Scrubbing Bubbles®, Shout®, Windex® and Ziploc®. The 127-year old company employs nearly 13,000 people globally and sells products in virtually every country around the world. SC Johnson takes a holistic, 360-degree approach to environmental responsibility, working to make green choices throughout its operations.


Find out more:
Follow: @SCJGreenChoices

Making Products Better
Here are some ways SC Johnson is continuously improving its products, and other companies can too.