Replenishing the Longleaf Pine, One Tree at a Time
When he’s not trotting the globe as a keyboardist for The Rolling Stones, Chuck Leavell can be found tending the grounds of his 4,000-acre tree farm in Georgia, fulfilling a lifelong passion of conservation and sustainability.
“There’s a wonderful quote from Ralph Waldo Emerson that goes, ‘In the woods, we return to reason and faith,’” Leavell said. “And I believe that’s true.”
One of his key focuses is the longleaf pine, once the predominant tree species in the Southeast. Like Leavell, Aria® Paper Products is dedicated to the conservation of the longleaf pine.
It works with the Longleaf Alliance, a nonprofit dedicated to ensuring a sustainable future for the longleaf pine, to plant trees in the Desoto National Forest in southern Mississippi. For every tree the Aria® brand uses, it plants three new ones. This supports the brand’s mission to give more than it takes.