Although prospective homebuyers are interested in eco-friendly home features, 57 percent are hesitant to pay more than an additional 2 percent to have them. Additionally, the builders surveyed reveal that only 11 percent of consumers asked about the possibility of green construction and products.
The first figure makes sense given the tightfisted economic climate but only 11 percent of homebuyers vocalizing their interest in green features? Yikes … a much lower figure than I expected.
NAHB chairman Joe Robson notes that home professionals are becoming more proactive in educating potential buyers about the perks of green but that the government must stress affordability when pushing green construction:
We need to make sure that our energy policies reflect that reality so that builders have the flexibility … to achieve the desired results at the right price.
Where do you fall when it comes to paying a premium for green? Would you pay more than an extra 2 percent for a feature that would ultimately save you cash in the long run? Or do you consider anything more than 2 percent a luxury?